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Whole Body Cryotherapy (WBC) stimulates the body’s natural healing abilities through exposure to extreme cold. Whole Body Cryotherapy was developed by 1978 by Dr. Yamouchi in Japan as a treatment for Rheumatoid Arthritis. In 1984, the German Rheumatologist, Professor Reinhard Fricke, brought Whole Body Cryotherapy to Europe, where it became increasingly popular. Over the past three decades it gained even more popularity as it’s performance enhancing and general health and wellness benefits have become more well known. In the United States, WBC became more well known when the 2010-2011 Dallas Mavericks used WBC during their NBA championship title run. Today many professional athletes among all sports use WBC to improve recovery time and celebrities use it for overall wellbeing. There is no other therapy known to elicit such a powerful, positive and holistic response.